An edition of The power of communicaiton
(2012)
The power of communicaiton
skills to build trust, inspire loyalty, and lead effectively
1st ed.
by Helio Fred Garcia
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The power of communicaiton: skills to build trust, inspire loyalty, and lead effectively
2012, FT Press
in English
- 1st ed.
013288884X 9780132888844
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Book Details
Table of Contents
Acknowledgements
Foreword / by Rob Riggle, USMCR
Introduction: leadership, discipline, and effective communication
Leadership and communication : connecting with audiences
Words matter
Taking audiences seriously
Words aren't enough
Speed, focus, and the first mover advantage
Initiative, maneuver, and disproportionality
Strategy and communication: planning and execution
Goals, strategies, and tactics : preparing and planning
Building skills : getting good at communicating well
Performance : the physicality of audience engagement
Content : word choice, framing, and meaning
Audiences : attention, retention, and how hearts and minds work
Putting it all together : becoming a habitually strategic communicator
Appendix: warfighting principles for leadership communication.
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| July 6, 2019 | Edited by MARC Bot | import existing book |
| February 8, 2012 | Created by LC Bot | import new book |