An edition of Media research methods
(2011)
Media research methods
understanding metric and interpretive approaches
by James A. Anderson
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Methodology, Mass media, Research| Edition | Availability |
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1
Media research methods: understanding metric and interpretive approaches
2012, SAGE Publications
in English
1412999561 9781412999564
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2
Media Research Methods: Understanding Metric and Interpretive Approaches
2011, SAGE Publications, Incorporated
in English
1412913985 9781412913980
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Book Details
Table of Contents
Overview. Exploring the mediascape
Mapping the mediascape
Methods of exploration asking questions
Methods of exploration finding answers
Foundations of research practice. From concepts to data
Research questions and hypotheses
Research questions and hypotheses
Literatures and databases
Sampling
Statistics and statistical analysis
Designing Surveys
Protocols for experiments
Conducting research in the interpretive paradigm. Coding text
Discursive protocols: Creating Texts
Critical interpretive methods: social meanings/media texts
Ethnographic methods
An excursion into writing.
Edition Notes
Includes bibliographical references (p. 418-426) and index.
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