Generation Y in consumer and labour markets

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Generation Y in consumer and labour markets
Anders Parment
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August 2, 2020 | History

Generation Y in consumer and labour markets

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Publish Date
Publisher
Routledge
Language
English
Pages
153

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Edition Availability
Cover of: Generation Y in consumer and labour markets
Generation Y in consumer and labour markets
2012, Routledge
in English

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Book Details


Table of Contents

Introduction
Generational cohorts and the emergence of Generation Y
Generation Y and society: values and defining moments
Generation Y and the market environment
Generation Y and the social environment
Generation Y as consumers and coworkers.

Edition Notes

Includes bibliographical references (p. [139]-150) and index.

Published in
New York
Series
Routledge interpretive marketing research -- 15, Routledge interpretive marketing research series -- 15.

Classifications

Dewey Decimal Class
331.3/40973
Library of Congress
HQ799.5 .P37 2012, HQ799.5.P37 2011

The Physical Object

Pagination
xx, 153 p. :
Number of pages
153

ID Numbers

Open Library
OL25161995M
ISBN 10
0415886481
ISBN 13
9780415886482, 9780203803073
LCCN
2011012949
OCLC/WorldCat
642845725

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History

Download catalog record: RDF / JSON
August 2, 2020 Edited by ImportBot import existing book
January 11, 2012 Created by LC Bot import new book