An edition of Consumer behaviour
(2011)
Consumer behaviour
a European outlook
2nd ed.
by Leon G. Schiffman
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Book Details
Table of Contents
An introduction to the study of consumer behaviour
Consumer research
Market segmentation
Consumer decision-making
Consumer motivation
Personality and consumer behaviour
Consumer perception
Consumer learning
Consumer attitude formation and change
Communication and consumer behaviour
Reference groups and family influences
Social class and consumer behaviour
The influence of culture and subculture on consumer behaviour
Cross-cultural consumer behaviour : an international perspective
Consumer influence and the diffusion of innovations
Consumer decision-making-again.
Edition Notes
Includes bibliographical references and index.
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| December 19, 2023 | Edited by ImportBot | import existing book |
| August 21, 2020 | Edited by ImportBot | import existing book |
| December 29, 2011 | Created by LC Bot | import new book |