An edition of International marketing and export management
(2011)
International marketing and export management
7th ed.
by Gerald S. Albaum
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Export marketing, ManagementShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
International marketing and export management
2011, Prentice Hall
in English
- 7th ed.
0273743880 9780273743880
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Book Details
Table of Contents
International marketing and exporting
Bases of international marketing
The international environment : culture; economic, forces; and competition
The international environment : government, political and legal forces
Market selection : definition and strategies
Information for international marketing decisions
Market entry strategies
Export entry modes
Nonexport entry modes
Product decisions
Pricing decisions
Financing and methods of payment
Promotion and marketing communication
Handling export orders and supply chain management
Organization of international marketing activities.
Edition Notes
Includes bibliographical references and index.
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| December 24, 2021 | Edited by ImportBot | import existing book |
| October 27, 2011 | Created by LC Bot | import new book |