An edition of Marketing management
(2010)
Marketing management
a decision-making approach
by Pingali Venugopal
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Previews available in: English
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Marketing, ManagementShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Marketing management: a decision-making approach
2010, Response Books
in English
8132104714 9788132104711
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Book Details
Table of Contents
Introduction
Understanding the basics
Needs, wants and need hierarchy
Marketing product
Understanding the market
Marketing environment
SWOT analysis
Purchase process
Competitive advantage : building entry barriers
The decision-making
Segmenting and targeting
Positioning
Marketing planning process.
Edition Notes
Includes bibliographical references and index.
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| August 2, 2020 | Edited by ImportBot | import existing book |
| October 27, 2011 | Created by LC Bot | import new book |