An edition of Find your next
(2012)
Find your next
using the business genome approach to find your company's next competitive edge
by Andrea Kates
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What can an oil company (Pennzoil) learn from a great place for hanging out (Starbucks) to create a new customer experience (Jiffy Lube)? Find Your Next offers a groundbreaking method for developing a powerful long-term corporate strategybased on the Business Genome approach.
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Find your next: using the business genome approach to find your company's next competitive edge
2012, McGraw-Hill
in English
0071778527 9780071778527
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Book Details
Table of Contents
The business genome: the key to next
A new outlook for business
The find your next process
Products and services
Customer impact
Talent, leadership, and culture
Process design
Secret sauce
Trendability.
Edition Notes
Includes bibliographical references and index.
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