An edition of Smart retail
(2011)
Smart retail
winning ideas and strategies from the most successful retailers in the world
3rd ed.
by Richard Hammond
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Smart retail: winning ideas and strategies from the most successful retailers in the world
2011, Prentice Hall Business/Pearson
in English
- 3rd ed.
0273744542 9780273744542
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Book Details
Table of Contents
1: You : Starting at the beginning
What do you want for yourself?
Rising above the crowd
Keeping it simple
Rolling those snowballs
2: Team : Make us happy and we will make you money
What's the big idea?
How to build great teams
How to get people out of bed
All we need is a little better every time
3: Customer : Make me happy and I will give you my money
We love shopping here?
Price and value
Promote or die
Marketing for real people
4: Store : Make it brilliant and they will spend
Discovery!
The great big theatre of shop
Detail, detail, detail - the store environment
And finally ... how we got here.
Edition Notes
Rev. ed. of: Smart retail : how to turn your store into a sales phenomenon. 2nd ed. 2007.
Includes index.
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