Microtrends
the small forces behind today's big changes
by Mark J. Penn, Mark Penn, and E. Kinney Zalesne
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People have never been more sophisticated, more individualistic, or more knowledgeable about the choices they make in their daily lives. Yet it takes intensive, scientific study to find the logical patterns that underlie those choices.
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Subjects
Social aspects, Social influence, Social change, Population, Modern Civilization, Mikrosoziologie, Sozialer Wandel, Contagion (Social psychology), Influence sociale, Contagion sociale, Beeinflussung, Bevölkerung, Kulturwandel, Trend, Samhällsförändring, United states, population, United states, social conditionsPlaces
United StatesShowing 9 featured editions. View all 9 editions?
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1
Microtrends: The Small Forces Behind Tomorrow's Big Changes
2008, Penguin Books, Limited
in English
0141889322 9780141889320
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2
Microtrends: The Small Forces Behind Tomorrow's Big Changes
September 5, 2007, Twelve
in English
0446580961 9780446580960
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3
Microtrends: the small forces behind today's big changes
2007, Allen Lane
in English
1846140625 9781846140624
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4
Microtrends: The Small Forces Behind Tomorrow's Big Changes
2007, Grand Central Publishing
in English
0446503525 9780446503525
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5
Microtrends: the Small Forces Behind Tomorrow's Big Changes
2007, Grand Central Publishing
in English
1306799813 9781306799812
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6
Microtrends: The Small Forces Behind Tomorrow's Big Changes
2007, Grand Central Publishing
in English
0446402079 9780446402071
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7
Microtrends: The Small Forces Behind Tomorrow's Big Changes
2007, Grand Central Publishing
in English
0446402087 9780446402088
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8
Microtrends: The Small Forces Behind Tomorrow's Big Changes
2007, Grand Central Publishing
in English
0446402036 9780446402033
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9
Microtrends: the small forces behind tomorrow's big changes
2007, Twelve
in English
- 1st ed.
0446580961 9780446580960
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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Work Description
Pollster Mark Penn argues that the biggest trends in America are microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") helped re-elect Clinton. Now, Penn identifies the new microtrends sweeping the world, from Extreme Commuters and Working Retired to Old New Dads, from Bourgeois And Bankrupt to Uptown Tattooed. Highlighting everything from religion to politics, from leisure pursuits to relationships, this book will take the reader deep into the worlds of polling, targeting, and psychographic analysis.--From publisher description.
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| November 17, 2022 | Edited by ImportBot | import existing book |
| October 8, 2022 | Edited by ImportBot | import existing book |
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| August 11, 2011 | Created by ImportBot | import new book |