Since rising out of the New York City streets over 25 years ago, Russell Simmons has helped create such groundbreaking ventures as Def Jam Records, Phat Farm and Def Comedy Jam, becoming known the world over as "The CEO of Hip Hop." He credits his success to his belief in a set of 12 laws, which he shares in this book. His path towards success can be followed by anyone struggling to realize their dreams. Indeed, those solely looking to build up their bank accounts at the expense of personal integrity should look elsewhere. Blending business insight and spiritual inspiration, Russell believes that all success, professional or personal, comes from a connection with your higher self, and that it's impossible to receive any sort of lasting success from the world without giving something of lasting value to the world first: being a mentor and philanthropist is fundamental to success.--From publisher description.