An edition of Crossing the chasm
(1999)
Crossing the chasm
marketing and selling high-tech products to mainstream customers
Rev. ed.
by Geoffrey A. Moore
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| Edition | Availability |
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Crossing the chasm: marketing and selling high-tech products to mainstream customers
1999, HarperBusiness
in English
- Rev. ed.
0066620023 9780066620022
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Book Details
Table of Contents
Discovering the chasm --
If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Crossing the chasm --
D-day analogy --
Targt the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Getting beyond the chasm.
Edition Notes
Includes index.
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| March 1, 2022 | Edited by ImportBot | import existing book |
| March 2, 2020 | Edited by MARC Bot | remove fake subjects |
| August 22, 2011 | Edited by ImportBot | import new book |
| August 8, 2011 | Created by ImportBot | import new book |