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Subjects
Strategic planningEdition | Availability |
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1
Strategic management: creating competitive advantages
2012, McGraw-Hill/Irwin
in English
- 6th ed.
0077439562 9780077439569
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Book Details
Table of Contents
Strategic management : creating competitive advantages
Analyzing the external environment of the firm
Assessing the internal environment of the firm
Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources
Strategic formulation
Business-level strategy: creating and sustaining competitive advantages
Corporate-level strategy : creating value through diversification
International strategy : creating value in global markets
Entrepreneurial strategy and competitive dynamics
Strategic implementation
Strategic control and corporate governance
Creating effective organizational designs
Strategic leadership : creating a learning organization and an ethical organization
Managing innovation and fostering corporate entrepreneurship
Case analysis
Analyzing strategic management cases.
Edition Notes
Includes index.
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Feedback?July 30, 2011 | Created by LC Bot | import new book |