An edition of Dynamics of international advertising
(2011)
Dynamics of international advertising
theoretical and practical perspectives
2nd ed.
by Barbara Mueller
- 0 Ratings
- 0 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
Subjects
AdvertisingShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Dynamics of international advertising: theoretical and practical perspectives
2011, Peter Lang
in English
- 2nd ed.
1433103842 9781433103841
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Growth of international business and advertising
The international marketing mix
The international marketing and advertising environment
The cultural environment
Coordinating and controlling international advertising
Creative strategy and execution
Advertising media in the international arena
Research in the international arena
Advertising regulatory considerations in the international arena
Ethics and beyond : corporate social responsibility and doing business in the global marketplace.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| August 19, 2021 | Edited by ImportBot | import existing book |
| July 29, 2011 | Created by LC Bot | import new book |