Campaign communication and political marketing
by Philippe J. Maarek
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"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."--
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| Edition | Availability |
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1
Campaign Communication and Political Marketing
2011, Wiley & Sons, Incorporated, John
in English
1444340700 9781444340709
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2
Campaign Communication and Political Marketing
2011, Wiley & Sons, Incorporated, John
in English
1444340689 9781444340686
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3
Campaign Communication and Political Marketing
2011, Wiley & Sons, Incorporated, John
in English
1444340697 9781444340693
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Campaign communication and political marketing
2011, Wiley-Blackwell
in English
1444332341 9781444332346
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Includes bibliographical references and index.
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| July 21, 2023 | Edited by ImportBot | import existing book |
| January 4, 2023 | Edited by MARC Bot | import existing book |
| September 17, 2021 | Edited by ImportBot | import existing book |
| September 25, 2020 | Edited by MARC Bot | import existing book |
| July 29, 2011 | Created by LC Bot | import new book |