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Chasing youth culture and getting it right: how your business can profit by tapping into today's most powerful trendsetters and tastemakers
2011, John Wiley & Sons
in English
1118004051 9781118004050
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Book Details
Table of Contents
Introducing generation 2.0
Meet the kids : say hello to the newest wave of millennials
The tribes and their trends : figuring out what kids want when they're more different than alike
What kids want now
"I want it" : the not-so-secret life of the kid consumer : where kids spend all their billions
"I texted you :)" : screen time, all the time : how technology is rewiring the new millennial
"Awesome!" : everything old school is new again : why some brands will be around when millennials have kids of their own.
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