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"Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland. A business book masquerading as the memoir of one of the most important people in the music industry. Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world."--
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Previews available in: English
Subjects
MTV Networks, Mass media, Biography, Rock videos, Television, historyPeople
Bill RoedyPlaces
United StatesShowing 7 featured editions. View all 7 editions?
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1
What Makes Business Rock: Building the Worlds Largest Global Networks
2015, Wiley & Sons, Limited, John
in English
1119202361 9781119202363
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2
What Makes Business Rock: Building the World's Largest Global Networks
2011, Wiley & Sons, Incorporated, John
in English
111808294X 9781118082942
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3
What Makes Business Rock: Building the Worlds Largest Global Networks
2011, Wiley & Sons, Incorporated, John
in English
1299314066 9781299314061
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4
What makes business rock: building the world's largest global networks
2011, Wiley
in English
1118004760 9781118004760
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zzzz
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5
What Makes Business Rock: Building the World's Largest Global Networks
2011, Wiley & Sons, Incorporated, John
in English
1118082907 9781118082904
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zzzz
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6
What Makes Business Rock: Building the World's Largest Global Networks
2011, Wiley & Sons, Incorporated, John
in English
1118082931 9781118082935
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zzzz
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7
What makes business rock: how I built the world's largest media network : inside MTV's global phenomenon
2011, Wiley
in English
1118004760 9781118004760
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aaaa
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Book Details
Edition Notes
Includes index.
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Feedback?September 17, 2021 | Edited by ImportBot | import existing book |
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July 25, 2011 | Created by LC Bot | import new book |