An edition of Toy monster (2009)

Toy monster

the big, bad world of Mattel

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Toy monster
Jerry Oppenheimer
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Last edited by MARC Bot
November 30, 2023 | History
An edition of Toy monster (2009)

Toy monster

the big, bad world of Mattel

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products - Barbie, Hot Wheels, and Chatty Cathy, to name a few - have been a part of our culture for generations. Now, in this intriguing and entertaining expose, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters." "Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential rivals such as Bratz."--Jacket.

Publish Date
Publisher
Wiley
Language
English
Pages
280

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Edition Availability
Cover of: Toy monster
Toy monster: the big, bad world of Mattel
2009, Wiley
in English

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Book Details


Table of Contents

The Barbie war and the Handler-Ryan era
Barbie's untold heritage
A shocking cover-up
From weapons of mass destruction to Barbie, and the knocking off of a German doll
Putting the "Matt" in Mattel, and how the toymaker became a hotbed of aggressive hotheads
Real-life Barbie dolls
Horrific scandal, controversy, and the indictments
A Civil War and a Hollywood romance
A bloody tragic ending
A drama princess and the Barad era
"Miss Italian America"
From "He-Man" to Home Depot
A fearsome and firing diva and the great whistleblower debacle
The Princess Diana Fiasco, praying for success, and Demi plays Barad
Another whistleblower in the ranks, Toyland's worst acquisition, and the end of a reign
Toy terror, the Bratz attack, and the Eckert era
The processed cheese savior
Barbie's aging, Eckert's making excuses, and the Bratz pack is booming
Toy terror 2007
An outrageous apology
"Like something out of The Exorcist"
Keep it out of the news!
Don't diss Barbie, and the toy trail of the century: Bratz vs. Barbie.

Edition Notes

Includes bibliographical references (p. 267) and index.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
338.7/688720973
Library of Congress
HD9993.T694 M386 2009, HD9993.T72

The Physical Object

Pagination
viii, 280 p. ;
Number of pages
280

ID Numbers

Open Library
OL24801957M
ISBN 10
0470371269
ISBN 13
9780470371268
LCCN
2008051535
OCLC/WorldCat
244764273

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November 30, 2023 Edited by MARC Bot import existing book
October 4, 2021 Edited by ImportBot import existing book
July 22, 2011 Created by LC Bot import new book