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"A conceptual model based on attitude-behavior discrepancy is proposed as a way to choose specific strategies for planned social change. It is argued that the universal approach practiced by change agents is less efficient and the reliance on a single strategy such as dissemination of information, economic incentives, propaganda or mandatory rules often results in negative impact."
"The model suggests utilization of a combination of reinforcement, inducement, rationalization and confrontation strategies depending on the population distribution among the four cells of the attitude-behavior discrepancy matrix. A two group discriminant analysis is proposed as a way to quantify attitudes and estimate population proportions."
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A model of strategy mix for planned social change
1978, College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
in English
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Feedback?July 13, 2020 | Edited by MARC Bot | remove fake subjects |
April 21, 2011 | Created by ImportBot | initial import |