An edition of Repositioning
(2010)
Repositioning
marketing in an era of competition, change, and crisis
by Jack Trout
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Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
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| Edition | Availability |
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Repositioning: marketing in an era of competition, change, and crisis
2010, McGraw-Hill
in English
0071635599 9780071635592
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Includes index.
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| August 2, 2020 | Edited by ImportBot | import existing book |
| December 4, 2010 | Created by ImportBot | initial import |