An edition of Persuasion in society
(2011)
Persuasion in society
2nd ed.
by Herbert W. Simons
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Book Details
Table of Contents
Understanding persuasion
The study of persuasion
The psychology of persuasion : basic concepts and principles
Persuasion broadly considered
The coactive approach
Coactive persuasion
Resources of communication
Framing and reframing: the coactive approach
Cognitive shorthands
Reasoning and evidence
Context for persuasion
Going public : delivering a presentation that persuades
Persuasive campaigns.
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