An edition of The AMA handbook of public relations
(2010)
The AMA handbook of public relations
by Robert L. Dilenschneider
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The AMA handbook of public relations
2010, AMACOM, American Management Association
in English
0814415253 9780814415252
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Book Details
Table of Contents
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security
Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications
The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report
Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research
Appendix. Tactics for keeping up digitally.
Edition Notes
Includes bibliographical references and index.
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| December 13, 2019 | Edited by MARC Bot | import existing book |
| January 15, 2019 | Edited by ImportBot | import existing book |
| November 11, 2010 | Created by ImportBot | initial import |