Cultural tourism
a strategic focus
by Alf H. Walle
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Cultural Tourism is intended to serve as both a handbook and a textbook that can be used by cultural tourism professionals and other interested individuals who want to master the management and marketing skills needed to effectively interact with mainstream decisionmakers. The book analyzes cultural tourism as a distinct policy science having its own unique priorities, goals, and traditions.
It facilitates a greater understanding of the mindset of mainstream decisionmakers and discusses specific ways in which cultural tourism professionals can best understand and communicate with business leaders. By grafting a business perspective onto cultural tourism strategies, the book presents an overview of business theory and strategy, followed by a number of negotiation tactics.
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Previews available in: English
Subjects
Heritage tourism, TourismShowing 2 featured editions. View all 2 editions?
| Edition | Availability |
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1
Cultural Tourism: A Strategic Focus
2002, Taylor & Francis Group
in English
081333912X 9780813339122
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2
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Book Details
Edition Notes
Includes bibliographical references and index.
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| July 15, 2024 | Edited by MARC Bot | import existing book |
| September 18, 2021 | Edited by ImportBot | import existing book |
| November 28, 2020 | Edited by MARC Bot | import existing book |
| July 31, 2010 | Created by WorkBot | work found |