An edition of The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
(2010)
The Yahoo! Style Guide
The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
by Chris Barr and Senior Editors of Yahoo!
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Last edited by Jeffrey Beall
September 12, 2011 | History
This book is for people who write content for the web. It might also be called something like "writing for the web." It will be especially helpful for bloggers and website content editors. It's a reference book; it's not really meant to be read cover-to-cover but to be referred to for help and ideas when you need them.
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Subjects
blogging, email, html, web design, style guide, copywriting, online copywritingShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
2010, St. Martin's Griffin
Paperback
in English
031256984X 9780312569846
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Libraries near you:
WorldCat
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Book Details
Table of Contents
Preface
Page xi
Introduction
Page xiii
Section I.
Write for an Online Audience
Chapter 1.
Write for the Web
Page 3
Chapter 2.
Identify Your Audience
Page 17
Chapter 3.
Define Your Voice
Page 27
Chapter 4.
Construct Clear, Compelling Copy
Page 49
Section II.
Speak to Your Entire Audience
Chapter 5.
Be Inclusive, Write for the World
Page 75
Chapter 6.
Make Your Site Accessible for Everyone
Page 103
Section III.
Write UI Text, Email, and Mobile-Friendly Content
Chapter 7.
Write Clear User-Interface Text
Chapter 8.
Write Engaging Email and Newsletters
Page 159
Chapter 9.
Streamline Text for Mobile Devices
Page 189
Section IV.
Manage the Mechanics
Chapter 10.
Punctuate Proficiently
Page 197
Chapter 11.
Abbreviate, Capitalize, and Treat Titles Consistently
Page 233
Chapter 12.
Apply a Consistent Style for Numbers
Page 261
Section V.
Clean Up Your Copy
Chapter 13.
Shorten and Strengthen Sentences
Page 287
Chapter 14.
Avoid Common Pitfalls in Word Choice, Grammar, and Spelling
Page 317 |
Chapter 15.
Proofread and Test Before You Publish
Page 353
Section VI.
Resources
Chapter 16.
Get Familiar with Basic Webpage Coding
Page 371
Chapter 17.
Optimize Your Site for Search Engines
Page 393
Chapter 18.
Understand the Basics of U.S. Law for Online Content
Page 419
Chapter 19.
Keep a Word List
Page 431
Exercise Answer Keys
Page 479
Acknowledgments
Page 491
Notes
Page 493
Selected Bibliography
Page 497
Index
Page 499
Edition Notes
Classifications
The Physical Object
ID Numbers
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| September 12, 2011 | Edited by Jeffrey Beall | Added new cover |
| September 12, 2011 | Edited by Jeffrey Beall | Edited without comment. |
| July 7, 2010 | Edited by George | Edited without comment. |
| July 7, 2010 | Edited by Stephen Francoeur | Edited without comment. |
| July 7, 2010 | Created by Stephen Francoeur | Created new work record. |