The Yahoo! Style Guide

The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

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Last edited by Jeffrey Beall
September 12, 2011 | History

The Yahoo! Style Guide

The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

  • 0 Ratings
  • 10 Want to read
  • 0 Currently reading
  • 0 Have read

This book is for people who write content for the web. It might also be called something like "writing for the web." It will be especially helpful for bloggers and website content editors. It's a reference book; it's not really meant to be read cover-to-cover but to be referred to for help and ideas when you need them.

Publish Date
Language
English

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Edition Availability
Cover of: The Yahoo! Style Guide

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Book Details


Table of Contents

Preface Page xi
Introduction Page xiii
Section I. Write for an Online Audience
Chapter 1. Write for the Web Page 3
Chapter 2. Identify Your Audience Page 17
Chapter 3. Define Your Voice Page 27
Chapter 4. Construct Clear, Compelling Copy Page 49
Section II. Speak to Your Entire Audience
Chapter 5. Be Inclusive, Write for the World Page 75
Chapter 6. Make Your Site Accessible for Everyone Page 103
Section III. Write UI Text, Email, and Mobile-Friendly Content
Chapter 7. Write Clear User-Interface Text
Chapter 8. Write Engaging Email and Newsletters Page 159
Chapter 9. Streamline Text for Mobile Devices Page 189
Section IV. Manage the Mechanics
Chapter 10. Punctuate Proficiently Page 197
Chapter 11. Abbreviate, Capitalize, and Treat Titles Consistently Page 233
Chapter 12. Apply a Consistent Style for Numbers Page 261
Section V. Clean Up Your Copy
Chapter 13. Shorten and Strengthen Sentences Page 287
Chapter 14. Avoid Common Pitfalls in Word Choice, Grammar, and Spelling Page 317 |
Chapter 15. Proofread and Test Before You Publish Page 353
Section VI. Resources
Chapter 16. Get Familiar with Basic Webpage Coding Page 371
Chapter 17. Optimize Your Site for Search Engines Page 393
Chapter 18. Understand the Basics of U.S. Law for Online Content Page 419
Chapter 19. Keep a Word List Page 431
Exercise Answer Keys Page 479
Acknowledgments Page 491
Notes Page 493
Selected Bibliography Page 497
Index Page 499

Edition Notes

Copyright Date
2010

Classifications

Dewey Decimal Class
006.7
Library of Congress
TK5105.888 .B368 2010

The Physical Object

Format
Paperback
Pagination
512

ID Numbers

Open Library
OL24325576M
ISBN 13
9780312569846
OCLC/WorldCat
432984972

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History

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September 12, 2011 Edited by Jeffrey Beall Added new cover
September 12, 2011 Edited by Jeffrey Beall Edited without comment.
July 7, 2010 Edited by George Edited without comment.
July 7, 2010 Edited by Stephen Francoeur Edited without comment.
July 7, 2010 Created by Stephen Francoeur Created new work record.