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July 1, 2010 | History

A Full Cup 1 edition

Cover of: A Full Cup by Michael D'Antonio

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About the Book

An in-depth biography of Sir Thomas Lipton, the founder of Lipton Tea-a portrait of a remarkable self-made man and intrepid sailor. Today Lipton means tea. However, in his time Sir Thomas Lipton was known for much more. Raised in desperate poverty, he became rich beyond his wildest dreams. He built a global empire of markets, factories, plantations, and stockyards. And his colorful pursuit of the America's Cup trophy made him a beloved figure on both sides of the Atlantic.In A Full Cup, Michael D'Antonio tells the tale of this larger- than-life figure. Beginning with a journey across the United States just after the Civil War, Thomas J. Lipton developed the ambition and learned the business techniques that helped him create the first chain of grocery stores. Wealthy before the age of thirty, he set his sights on the tea trade, and soon his name became synonymous with his product. Lipton's great business success makes for a compelling story of innovation and achievement. Moreover, though, Lipton's most intriguing creation was a public persona-one of the first formed with the help of a modern mass media-that appealed to millions of ordinary people, as well as the elites in America and Europe. Concocting simple stunts like elephant parades, Lipton mastered the new art of obtaining free publicity. With shameless self-promotion, he became one of the world's most eligible bachelors, a patron of the poor, and ultimately reached legendary heights when he revived the competition for the America's Cup. With one losing attempt after another, the gallant Lipton, who didn't even know how to sail his own yacht, became ever more popular. D'Antonio's biography brings to vivid life this remarkable figure.

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A Full Cup

Published 2010 by Penguin USA, Inc. in New York .
Written in English.

The Physical Object

Format
eBook

ID Numbers

Open Library
OL24321163M
ISBN 13
9781101183946, 9781101188750
OverDrive
DB41385E-C35C-4C69-8269-D9C2EBB45311

History Created July 1, 2010 · 1 revision
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July 1, 2010 Created by ImportBot new OverDrive book