An edition of Selling Architectural Ideas
(2004)
Selling Architectural Ideas
by Tom Porter
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As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
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Selling Architectural Ideas
2004, Taylor & Francis Group Plc
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in English
0203277333 9780203277331
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| December 14, 2022 | Edited by MARC Bot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| July 7, 2019 | Edited by MARC Bot | import existing book |
| July 1, 2010 | Edited by ImportBot | added subjects and description |
| June 30, 2010 | Created by ImportBot | new OverDrive book |