The premier guide to combining verbal and nonverbal communication to gain confidence, establish credibility and make lasting impressions Yes-a small word, but the key to opening doors both professional and personal. The power of The Yes Factor gets you the job, the promotion, or the second date. But getting a "yes" can be tricky. Tonya Reiman explains how communication works-what the words you speak actually say about you, and how the perfect pitch can help you achieve your goals, convince your boss or client you should get the account, give a killer presentation, or win control of the remote (without ticking off your spouse!).Combining verbal and nonverbal tricks-identifying types of communicators, recognizing subconscious motivations, and adopting covert communication techniques-The Yes Factor is a simple approach to influencing and framing communication so that your message resounds clearly, ensuring that your ideas are implemented effectively and that you present your best possible self.A leading body language expert and Fox News contributor, Reiman's accessible prose, firsthand anecdotes, step-by-step advice, sidebars, diagrams, and short quizzes make The Yes Factor the ultimate how-to for exuding confidence, establishing authority, gaining credibility, and making the lasting impression that will get you a "yes" everytime.