This ground-breaking book explains in fascinating but simple terms why most dieters fail at, or actually sabotage, their weight loss plans. Three key reasons are: 1) A deep love of food; 2) Rebelling against excessive deprivation; 3) There are benefits to being overweight. "It's Not What's in Your Mouth - but, What's in Your Mind." The question is not "What to eat?" - overweight people know what they should eat! The real questions are the 'Whys': Why don't we eat what we should? Why do we eat what we shouldn't? And why do we sabotage our healthy eating plans? It's not that people fail diets, it's that diets fail people. And parents are failing their children - one of the greatest gifts we can give them is the habit of healthy eating so that as adults this comes naturally. Dr Blair-West is a Life Fellow of the Obesity Prevention & Treatment Society and was invited to present at the International Congress on Obesity. Trained as a Medical Doctor and as a Psychiatrist, he is uniquely qualified to help you end the 'go on a diet, lose weight, then gain it all back again plus more' cycle. A talented communicator, you may have heard him as a regular on national breakfastTV (the Today Show), national radio (Life Matters, ABC National), on SBS TV or above the clouds on the Virgin in-flight program. This is not another 'diet book' - there are no menus, calorie charts or exercise programs - but it is a book you must read before you try to lose weight again. By calling on the latest research, Dr Blair-West's clinical experience, the ‘French Paradox' and even Zen mindfulness, he will share the secrets of keeping the weight off.