During 2003, $24 billion worth of merchandise, in more than 971 million individual auctions, was traded over the eBay site. As of the end of 2003, eBay had close to 95 million registered users. These users -- especially the site's more experienced and dedicated users -- are ravenous for any information that can help them be more successful in their increasingly lively auction activity. Tricks of the eBay Masters fills this need by providing real-world tricks and advice from eBay "masters". No other book provides this kind of information, tested in actual auction situations by eBay's most experienced buyers and sellers. This book includes lots of advice on managing auctions -- from using key terms to jazzing up auction listings with HTML and photos. It also describes where to find items to sell, how to pack and ship cheaply, and much more!And it's not all positive information, as there are a fair number of things a buyer or seller shouldn't do -- and it is all based on real experience. Who doesn't want cautions and advice on working around some restrictions that eBay has?