Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Check nearby libraries
Buy this book
![Loading indicator](/images/ajax-loader-bar.gif)
Previews available in: English
Showing 2 featured editions. View all 2 editions?
Edition | Availability |
---|---|
1
Gen buY: how tweens, teens, and twenty-somethings are revolutionizing retail
2009, Jossey-Bass, A Wiley Imprint, Jossey-Bass
in English
- 1st ed.
0470400919 9780470400913
|
aaaa
Libraries near you:
WorldCat
|
2 |
zzzz
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Source records
Library of Congress MARC recordLibrary of Congress MARC record
Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Library of Congress MARC record
Better World Books record
marc_columbia MARC record
harvard_bibliographic_metadata record
marc_nuls MARC record
Community Reviews (0)
Feedback?August 20, 2020 | Edited by ImportBot | import existing book |
July 22, 2019 | Edited by MARC Bot | remove fake subjects |
July 22, 2017 | Edited by Mek | adding subject: In library |
May 2, 2012 | Edited by ImportBot | import new book |
December 11, 2009 | Created by WorkBot | add works page |