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Media globalization and the Discovery Channel networks
2009, Routledge
in English
041599246X 9780415992466
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Book Details
Published in
New York
Table of Contents
Media globalization and televisual culture
The rise of Discovery : "the world's number one non-fiction media company"
Discovery the brand : image, reputation, promise
The globalization of factual entertainment
Discovery's localization strategies
Global resonance : television programing for the world
Negotiating the global and the national through televisual culture
The duality of globalization in Discovery.
Edition Notes
Includes bibliographical references and index.
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