An edition of Ted Levitt on marketing
(2006)
Ted Levitt on marketing.
by Theodore Levitt
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Book Details
Table of Contents
Innovative imitation
Exploit the product life cycle
Why business always loses
Production-line approach to service
The industrialization of service
Marketing success through differentiation of anything
Marketing intangible products and product intangibles
The globalization of markets
After the sale is over
Advertising : "the poetry of becoming"
Creativity is not enough
Marketing myopia.
Edition Notes
Includes index.
"A Harvard business review paperback."
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| July 13, 2023 | Edited by ImportBot | import existing book |
| January 27, 2010 | Edited by WorkBot | add more information to works |
| December 9, 2009 | Created by WorkBot | add works page |