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January 23, 2010 | History

Managing the corporate brand 1 edition

Managing the corporate brand
Kevin Lane Keller

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Managing the corporate brand
the effects of corporate marketing activity on consumer evaluations of brand extensions
Kevin Lane Keller, David A. Aaker.

Published 1997 by Marketing Science Institute in Cambridge, Mass .
Written in English.

Edition Notes

Marketing Science Institute -- no.97-106

The Physical Object

v,33p. ;
Number of pages

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Open Library

History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

January 23, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page