An edition of Managing the corporate brand (1997)

Managing the corporate brand

the effects of corporate marketing activity on consumer evaluations of brand extensions

by

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Managing the corporate brand
Kevin Lane Keller
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Last edited by Tom Morris
November 12, 2018 | History
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An edition of Managing the corporate brand (1997)

Managing the corporate brand

the effects of corporate marketing activity on consumer evaluations of brand extensions

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
33

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Edition Availability
Cover of: Managing the corporate brand
Managing the corporate brand: the effects of corporate marketing activity on consumer evaluations of brand extensions
1997, Marketing Science Institute
in English
  • Not in Library

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Book Details

Edition Notes

Published in
Cambridge, Mass
Series
Marketing Science Institute -- no.97-106

The Physical Object

Pagination
v,33p. ;
Number of pages
33

ID Numbers

Open Library
OL18176583M

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November 12, 2018 Edited by Tom Morris merge authors
January 23, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page