An edition of Conceptualizing, measuring and managing customer-based brand equity (1991)

Conceptualizing, measuring and managing customer-based brand equity

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Conceptualizing, measuring and managing custo ...
Kevin Lane Keller, Kevin Lane ...
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Last edited by Tom Morris
November 12, 2018 | History
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An edition of Conceptualizing, measuring and managing customer-based brand equity (1991)

Conceptualizing, measuring and managing customer-based brand equity

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Publish Date
Publisher
Marketing Science Institute
Language
English

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Edition Availability
Cover of: Conceptualizing, measuring and managing customer-based brand equity
Conceptualizing, measuring and managing customer-based brand equity
1991, Marketing Science Institute
in English

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Book Details

Edition Notes

Published in
Cambridge, Mass
Series
Report / Marketing Science Institute -- no.91-123, Working paper / Marketing Science Institute

Edition Identifiers

Open Library
OL19657189M

Work Identifiers

Work ID
OL12342278W

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November 12, 2018 Edited by Tom Morris merge authors
January 23, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page