An edition of Advertising media workbook and sourcebook
(2008)
Advertising media workbook and sourcebook
2nd ed.
by Larry D. Kelley, Larry D. Kelley, and Donald W. Jugenheimer
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| Edition | Availability |
|---|---|
1
Advertising Media Workbook and Sourcebook
2018, Taylor & Francis Group
in English
1138380628 9781138380622
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zzzz
Libraries near you:
WorldCat
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2
Advertising Media Workbook and Sourcebook
2015, Taylor & Francis Group
in English
0765640945 9780765640949
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zzzz
Libraries near you:
WorldCat
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3
Advertising Media Workbook and Sourcebook
2015, Taylor & Francis Group
in English
1317499395 9781317499398
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zzzz
Libraries near you:
WorldCat
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4
Advertising Media Workbook and Sourcebook
2015, Taylor & Francis Group
in English
1317499409 9781317499404
|
zzzz
Libraries near you:
WorldCat
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5
Advertising Media Workbook and Sourcebook
2015, Taylor & Francis Group
in English
131571390X 9781315713908
|
zzzz
Libraries near you:
WorldCat
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6
Advertising Media Workbook and Sourcebook
2015, Taylor & Francis Group
in English
1317499387 9781317499381
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WorldCat
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7
Advertising media workbook and sourcebook
2008, M.E. Sharpe, Inc.
in English
- 2nd ed.
0765620340 9780765620347
|
aaaa
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8
Advertising Media Workbook and Sourcebook
February 15, 2008, M.E. Sharpe
Paperback
in English
- 2 edition
0765620340 9780765620347
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Book Details
Table of Contents
Working with basic media math
Working with media websites
Working with reach
Working with combinations of media
Working with frequency
Working with frequency levels
Working with media cost comparisons
Working with estimating
Working with print media contracts
Working with broadcast measures
Working with quintiles
Working to define the target group
Working with seasonality marketing information
Working with geographic marketing information
Working with emotional vs. rational appeals
Working with competitive media information
Working with media audience estimates
Working with broadcast media estimates
Working with print media estimates
Working with out-of-home media
Working with broadcast media costs
Working with print media costs
Working with online media
Working with a media planning worksheet
Working with a media workplan
Working with calendars and flowcharts
Working with test cities and standards
Working with media buying
Manipulating data
Combining sources and data
Effectiveness, engagement, commoditization
Appendix A: A primer to media math
Appendix B: Some commonly used advertising media formulas
Appendix C: Advertising media glossary
Appendix D: Steps in the media decision process.
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| December 10, 2022 | Edited by MARC Bot | import existing book |
| January 25, 2021 | Edited by ImportBot | import existing book |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL12292202W |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 11, 2009 | Created by WorkBot | add works page |