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January 22, 2010 | History

The future of music 1 edition

Cover of: The future of music | David Kusek

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The future of music
manifesto for the digital music revolution
David Kusek, Gerd Leonhard ; edited by Susan Gedutis Lindsay

Published 2005 by Berklee Press in Boston .
Written in English.

Table of Contents

Music like water : the future of music is mobile, diverse, and ubiquitous
A digital music primer
Music today
The ubiquity of water
Music : a product or service?
Wild card : the universal mobile device (UMD)
2. Our top-10 truths of the music business
3. Futurizing some popular music industry myths
4. The future of music marketing and promotion
Traditional radio : the death of the DJ
Internet radio and podcasting : the infinite array of choices
Satellite radio : the return of the DJ
Music television : what a lovely ride it was
Sponsorship : the lure of cool
Direct marketing : knowing your customers
Video games : targeting players with new music
Cell phones and wireless : direct marketing on steroids
Marketing lessons from the porn business
5. The future of music distribution and acquisition
The demise of the CD
The end of the replacement cycle
The changing face of music retail
The future of music retailing
What not to do : the criminalization of file-sharing
6. The digital kids and the changing marketplace
The 'net generation'
Too much money
Mixed messages : have your cake and eat it?
Oldies but goldies
Music companies must embrace the digital future
7. A new music economy
Long time gone : a perfectly broken system
Pennies from heaven
Independent labels
Live performance and touring merchandising
Mixtapes, MP3 Blogs, and file-sharing
CD pricing
Singles pricing
Music like water : why can't file-sharing be a winner for everybody?
New operating mantras
New licensing approaches
A digital utility license for media companies
A new type of music company
8. How technology will rewire the music business
Historical perspectives
Technology in the hands of artists
The ravages of free
The digital chastity belt
Honey vs. the stick
Music recommendation music recognition
Digital A&R empowerment
Upgradeable music : try-and-buy models
Integrated music experiences
9. Mega trends that will impact the future of music
The accelerating pace and scope of diversity
The changing paradigms of work and leisure
The unobtrusive expansion of technology
The overload of information and media
The surveillance society and concerns of privacy
Heart over brain
10. Onto the future

Edition Notes

Includes index


Library of Congress
ML3790 .K86 2005

The Physical Object

xi, 193 p. ;
Number of pages

ID Numbers

Open Library
LC Control Number

History Created December 11, 2009 · 2 revisions Download catalog record: RDF / JSON

January 22, 2010 Edited by WorkBot add more information to works
December 11, 2009 Created by WorkBot add works page