An edition of Cross-cultural business behavior
(2002)
Cross-cultural business behavior
marketing, negotiating, sourcing and managing across cultures
3rd [rev.] ed
by Richard R Gesteland
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Cross-cultural business behavior: marketing, negotiating, sourcing and managing across cultures
2002, Copenhagen Business School Press
in English
- 3rd [rev.] ed
8763000938 9788763000932
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Includes bibliographical references (p. [343]-347)
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