Title and publication information taken from p. [2] of cover

Cover illustration reads: Pettijohn's Breakfast Food manufactured from the best Pacific White Wheat

Advertisement

"This litle booklet contains a few Pettijohn advertisments in outline, with the story of each in rhyme. Illustrations are to be colored by the children with the water paints inserted in the center pages of the booklet." Cover p. [2]

Contest open to children under age of twelve; prizes awarded each month to best one hundred colored booklets returned to the company together with two red seals cut from Pettijohn packages. Offer ended December 31st, 1904. Conf. cover p. [2]

Notes at foot of each page refer to Cereta coupons included in every package which could be used to help buy a variety of goods, including tableware in the Cereta pattern first made in 1902

Bound in color illustrated paper wrappers picturing Bub and the Cubs with a box of Pettijohn's Breakfast Food

American Cereal Company is listed as one of the numerous companies which merged to form the Quaker Oats Company

King Collection copy has some pages partially colored, front cover torn