An edition of Management and creative advertising (1959)

Management and creative advertising

some highly personal reflections on management's relationship (or lack of it) with the creative people in advertising

by

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Management and creative advertising
John Belknap
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Last edited by Shane Franklin Belknap
November 11, 2011 | History
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An edition of Management and creative advertising (1959)

Management and creative advertising

some highly personal reflections on management's relationship (or lack of it) with the creative people in advertising

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

This book contains some very practical suggestions for management on how to deal with creative people. The author restricts his remarks to the field of advertising but many of his suggestions apply equally well to other fields. Current research on creativity and its evaluation indicate that to survive, creativity must be carefully nurtured. Mr. Belknap's recommendations are both sound and wise.

Publish Date
Publisher
Burns and MacEachern
Language
English
Pages
45

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Subjects
Advertising, copywriting, creativity, management Prublic Relations
People
John Belknap, Art Directors Club of Toronto, J.W Macmillan PhD, Clair Stewart A.C.I.D, Burns & MacEachern Toronto, Taplinger Publishing New York
Places
King City Ontario Canada, Toronto Ontario Canada, New York NY USA
Times
1959-1960

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Edition Availability
Cover of: Management and creative advertising
Management and creative advertising: some highly personal reflections on management's relationship (or lack of it) with the creative people in advertising
1959, Burns and MacEachern
in English
Cover of: Management and creative advertising
Management and creative advertising: some highly personal reflections on management's relationship (or lack of it) with the creative people in advertising
1959, Burns and MacEachern
in English
  • Not in Library
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Book Details

Edition Notes

Published in
Toronto

Classifications

Dewey Decimal Class
659.101
Library of Congress
HF5823 .B39

The Physical Object

Pagination
45 pages
Number of pages
45

ID Numbers

Open Library
OL52717340M
LCCN
60000890
OCLC/WorldCat
4532970

Source records

marc_columbia MARC record

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November 11, 2011 Edited by Shane Franklin Belknap Added new cover
November 11, 2011 Edited by Shane Franklin Belknap Added new cover
November 11, 2011 Edited by Shane Franklin Belknap Added new cover
November 11, 2011 Edited by Shane Franklin Belknap nothing -just typed from the book cover - I'm his son and have a few copies
December 11, 2009 Created by WorkBot add works page