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An edition of Marketing communication and the hierarchy-of-effects (1973)

Marketing communication and the hierarchy-of-effects

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Marketing communication and the hierarchy-of-...
Michael L Ray, Michael L Ray
Marketing communication and the hierarchy-of-effects by Michael L Ray, Michael L Ray
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Last edited by rodel v. geraldoy
July 25, 2011 | History
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An edition of Marketing communication and the hierarchy-of-effects (1973)

Marketing communication and the hierarchy-of-effects

by

  • 1 Want to read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
44

Subjects

Communication in marketing
Edition Availability
Cover of: Marketing communication and the hierarchy-of-effects
Marketing communication and the hierarchy-of-effects
1973, Marketing Science Institute
in English
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Book Details

Edition Notes

"Preliminary research report"

Bibliography: p. 39-43

Published in
Cambridge, Mass
Series
Working paper - Marketing Science Institute ; P-53-C

The Physical Object

Pagination
44 p. :
Number of pages
44

Edition Identifiers

Open Library
OL14605823M

Work Identifiers

Work ID
OL11115901W

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