An edition of Consumer research and corrective advertising (1973)

Consumer research and corrective advertising

a new approach

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Consumer research and corrective advertising
William L Wilkie
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Last edited by WorkBot
January 19, 2010 | History
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An edition of Consumer research and corrective advertising (1973)

Consumer research and corrective advertising

a new approach

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
36

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Subjects
Corrective advertising, Consumers
Places
United States

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Edition Availability
Cover of: Consumer research and corrective advertising
Consumer research and corrective advertising: a new approach
1973, Marketing Science Institute
in English
  • Not in Library

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Book Details

Edition Notes

"Preliminary research report"

Includes bibliographical references

Published in
Cambridge, Mass
Series
Working paper - Marketing Science Institute

The Physical Object

Pagination
36 p. ;
Number of pages
36

ID Numbers

Open Library
OL17880512M

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January 19, 2010 Edited by WorkBot add subjects and covers
December 11, 2009 Created by WorkBot add works page