A laboratory test of the effectiveness of comparative advertising.

A laboratory test of the effectiveness of com...
David C. Dyer, David C. Dyer
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A laboratory test of the effectiveness of comparative advertising.

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Language
English

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Edition Notes

Thesis (doctoral) - Kent State University, 1977.

Published in
Ann Arbor (Mich)

Edition Identifiers

Open Library
OL13717452M

Work Identifiers

Work ID
OL10505950W

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