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An edition of The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms (1996)

The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms

a contingency perspective

by

The effect of R&D-manufacturing-marketing int...
X. Michael Song, X. Michael So...
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January 16, 2010 | History
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An edition of The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms (1996)

The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms

a contingency perspective

by

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
44

Subjects

Marketing Management New products

Places

United States Japan
Edition Availability
Cover of: The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms
The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms: a contingency perspective
1996, Marketing Science Institute
in English
Cover of: The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms
The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and U.S. firms: a contingency perspective
1996, Marketing Science Institute
in English

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Book Details

Edition Notes

"Working paper."

"November 1996."

Includes bibliographical references (p. 39-44)

Published in
Cambridge, Mass
Series
Report -- no. 96-117, Report (Marketing Science Institute) -- no. 96-117
Other Titles
Effect of R and D-manufacturing-marketing integration on new product peformance in Japanese and U.S. firms

The Physical Object

Pagination
44 p. :
Number of pages
44

Edition Identifiers

Open Library
OL14998007M
OCLC/WorldCat
36392396

Work Identifiers

Work ID
OL10401083W

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