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An edition of Does humor in radio advertising affect recognition of novel product brand names? (1997)

Does humor in radio advertising affect recognition of novel product brand names?

by

Does humor in radio advertising affect recogn...
Eron M. Berg, Eron M. Berg
Does humor in radio advertising affect recognition of novel product brand names? by Eron M. Berg, Eron M. Berg
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Last edited by Open Library Bot
December 6, 2010 | History
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An edition of Does humor in radio advertising affect recognition of novel product brand names? (1997)

Does humor in radio advertising affect recognition of novel product brand names?

by

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Publish Date
Language
English
Pages
49

Subjects

Advertising Humor in advertising Psychological aspects Psychological aspects of Advertising Radio advertising Recollection (Psychology)
Edition Availability
Cover of: Does humor in radio advertising affect recognition of novel product brand names?
Does humor in radio advertising affect recognition of novel product brand names?
1997
in English
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Book Details

Edition Notes

Thesis (M.S.)--Western Washington University, 1997.

Includes bibliographical references (leaves 33-36)

The Physical Object

Pagination
v, 49 leaves ;
Number of pages
49

Edition Identifiers

Open Library
OL13619848M
OCLC/WorldCat
37724279

Work Identifiers

Work ID
OL10397255W

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