An edition of Humor in advertising
(1997)
Humor in advertising
applications of a hierarchy of effects paradigm
by Thomas Justin Madden
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December 6, 2010 | History
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Humor in advertising: applications of a hierarchy of effects paradigm
1997, University of Massachusetts
in English
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Edition Notes
Thesis (Ph. D.)--University of Massachusetts, 1982.
Bibliography: p. 169-176.
Photocopy. Ann Arbor, Mich. : University Microfilms International, 1997. 28 cm.
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| December 6, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| January 16, 2010 | Edited by WorkBot | add subjects and covers |
| December 11, 2009 | Created by WorkBot | add works page |