Sustainability marketing

a global perspective

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Sustainability marketing
Frank-Martin Belz, Frank-Marti ...
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Last edited by MARC Bot
December 10, 2022 | History

Sustainability marketing

a global perspective

  • 3 Want to read
  • 2 Currently reading

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Publish Date
Language
English
Pages
308

Buy this book

Edition Availability
Cover of: Sustainability Marketing
Sustainability Marketing: A Global Perspective
2014, Wiley & Sons, Incorporated, John
in English
Cover of: Sustainability Marketing
Sustainability Marketing: A Global Perspective
2012, Wiley & Sons, Incorporated, John
in English
Cover of: Sustainability Marketing
Sustainability Marketing: A Global Perspective
2012, Wiley & Sons, Incorporated, John
in English
Cover of: Sustainability Marketing
Sustainability Marketing: A Global Perspective
2012, Wiley & Sons, Incorporated, John
in English
Cover of: Sustainability Marketing
Sustainability Marketing: A Global Perspective
2012, Wiley & Sons, Incorporated, John
in English
Cover of: Sustainability Marketing
Sustainability Marketing: A Global Perspective
2011, Wiley & Sons, Incorporated, John
in English
Cover of: Sustainability marketing
Sustainability marketing: a global perspective
2009, John Wiley and Sons
in English

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Book Details


Table of Contents

Marketing in the 21st century
Framing sustainability marketing management
Socio-ecological problems
Consumer behaviour
Sustainability marketing values and objectives
Sustainability marketing strategies
Customer solutions
Communications
Customer cost
Convenience
Sustainability marketing transformations
Reframing sustainability marketing.

Edition Notes

Includes bibliographical references and index.

Published in
Hoboken, NJ

Classifications

Dewey Decimal Class
658.8/02
Library of Congress
HF5415 .B42887 2009, HF5413

The Physical Object

Pagination
p. cm.
Number of pages
308

Edition Identifiers

Open Library
OL23164913M
ISBN 13
9780470519226
LCCN
2009005655
OCLC/WorldCat
302071471
LibraryThing
9719957
Goodreads
4077274

Work Identifiers

Work ID
OL10149948W

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