An edition of Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2005)

Corporate social responsibility

doing the most good for your company and your cause

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  • 1 Currently reading
Cover of: Corporate social responsibility by Philip Kotler, Philip Kotler
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Last edited by MARC Bot
December 28, 2024 | History
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An edition of Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2005)

Corporate social responsibility

doing the most good for your company and your cause

by

  • 5 Want to read
  • 1 Currently reading

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
Wiley
Language
English
Pages
307

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Previews available in: English

Subjects

Social marketing Charitable contributions Social responsibility of business Corporations Corporate image Entreprises Bedrijven Donaciones benéficas Empresas Mercadotecnia social Marketing social Soziomarketing Corporate Social Responsibility Image Responsabilité sociale Soziales Engagement Sociétés Sociale verantwoordelijkheid Dons de charité Responsabilidad social de la empresa Unternehmen Imagen corporativa Corporations, charitable contributions
Edition Availability
Cover of: Corporate social responsibility
Corporate social responsibility: doing the most good for your company and your cause
2005, Wiley
in English

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Book Details

Table of Contents

The case for doing at least some good
Corporate social initiatives : six options for doing good
Corporate cause promotions : increasing awareness and concern for social causes
Cause-related marketing : making contributions to causes based on product sales
Corporate social marketing : supporting behavior change campaigns
Corporate philanthropy : making a direct contribution to a cause
Community volunteering : employees donating their time and talents
Socially responsible business practices : discretionary business practices and investments to support causes
Twenty-five best practices for doing the most good for the company and the cause
A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.

Edition Notes

Includes bibliographical references (p. 277-295) and index.
Published simultaneously in Canada.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.4/08
Library of Congress
HD60 .K67 2005, HD60.K67 2005

The Physical Object

Pagination
x, 307 p. :
Number of pages
307

Edition Identifiers

Open Library
OL3296456M
Internet Archive
corporatesocialr00kotl_067
ISBN 10
0471476110
LCCN
2004020375
OCLC/WorldCat
56387249
LibraryThing
514034
Goodreads
162200

Work Identifiers

Work ID
OL1807453W

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