An edition of Hey, Whipple, squeeze this
(1998)
Hey, Whipple, Squeeze This
A Guide to Creating Great Advertising (Adweek Magazine Series)
3 edition
by Luke Sullivan
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In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
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Previews available in: English
Subjects
| Edition | Availability |
|---|---|
1
Hey, Whipple, Squeeze This
2008, John Wiley & Sons, Ltd.
Electronic resource
in English
0470267712 9780470267714
|
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2
Hey, Whipple, squeeze this: a guide to creating great ads
2008, Wiley
in English
- 3rd ed.
0470190736 9780470190739
|
zzzz
|
3
Hey, Whipple, squeeze this: a guide to creating great ads
2008, Wiley
in English
- 3rd ed.
0470190736 9780470190739
|
zzzz
|
4
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
February 8, 2008, Wiley
Paperback
in English
- 3 edition
0470190736 9780470190739
|
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5
Hey, Whipple, squeeze this: a guide to creating great ads
2003, Wiley
in English
- 2nd ed.
0471281395 9780471281399
|
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6
Hey, Whipple, squeeze this!: a guide to creating great ads
1998, John Wiley
in English
0471293393 9780471293392
|
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