An edition of Marketing death (2011)

Marketing death

culture and the making of a life insurance market in China

by

Cover of: Marketing death by Cheris Shun-ching Chan, Cheris Shun-ching Chan
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Last edited by MARC Bot
April 18, 2026 | History
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An edition of Marketing death (2011)

Marketing death

culture and the making of a life insurance market in China

by

"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.

Publish Date
Publisher
Oxford University Press
Language
English
Pages
286

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Subjects

Life insurance Finance, china Social aspects

Places

China
Edition Availability
Cover of: Marketing Death
Marketing Death: Culture and the Making of a Life Insurance Market in China
2012, Oxford University Press, Incorporated
in English
Cover of: Marketing death
Marketing death: culture and the making of a life insurance market in China
2011, Oxford University Press
in English

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Book Details

Table of Contents

Is China an inviting place for life insurance? : societal conditions, the market, and remaining puzzles
Defining life insurance and product development : divergent institutional logics
Manufacturing sales agents : cultural capital and management strategies
Making transactions : selling strategies and sales discourses
Buying life insurance : multiple motives but consistent preferences
How culture matters : culture, market, and globalization.

Edition Notes

Includes bibliographical references and index.

Published in
New York, N.Y

Classifications

Dewey Decimal Class
368.3200951
Library of Congress
HG9169 .C48 2011, HG9169.C48 2011, HG9169 .C48 2012

The Physical Object

Pagination
p. cm.
Number of pages
286

Edition Identifiers

Open Library
OL24848595M
ISBN 13
9780195394078
LCCN
2011018554
OCLC/WorldCat
722452302, 757930796

Work Identifiers

Work ID
OL15942525W

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