Ways to Customize Your Packaging and Stand Out From the Competition
If you’re looking to make an impression on your clients, the first thing they’ll see and touch will be your custom packaging . Do you want your logo, name, and contact info printed in beautiful full-color with a glossy finish? Then check out these 10 ways to customize your packaging and stand out from the competition!
Make Them Bigger
Custom boxes not only provide some serious stand-out appeal, but they also allow you to display more of your product at once. Think about it: If a customer sees multiple samples of your product within a single custom box, it’s much easier for them to form an opinion. After all, taking in information is a lot easier when that information is presented in ways we can quickly understand.
Add Full Color Printing
Full color printing is an affordable way to stand out from your competition. Custom full-color printing on your box or mailer can help you send a message that you’re professional, trustworthy, and innovative. It also gets people talking about your brand—and if they’re talking about you, then you’ve won half of battle already! The challenge lies in finding places to print these custom boxes affordably.
Replace the Standard Shipping Labels
These days, everyone loves their local businesses. And since they love them so much, they often want to share their experience with others. Make it easier for customers to spread the word about your business by including a Like us on Facebook or Follow us on Twitter icon on shipping labels.
Use a Magnetic Closure
Many businesses focus too much on what’s inside their packaging, failing to think about how that packaging will be opened. Magnetic closures for corrugated mailers or shipping boxes are a great way of making sure your package isn’t just easy for customers to open—it also shows them you care about convenience.
Add a Hidden Compartment
When marketing your business, remember that presentation matters as much as product. A secret drawer or hidden compartment within your packaging is a fantastic way to surprise customers with a gift or extra special feature that makes your brand memorable. If you’re using shipping boxes, it’s relatively easy to include one inside another—just don’t forget where you hide it!
Use Corrugated Cardboard Boxes Instead of Styrofoam
Cardboard boxes are cheaper than styrofoam, but have a very similar appearance. If you’re trying to save on shipping costs and corrugated cardboard is more within your budget, look for a local print shop near you that specializes in printed corrugated boxes. You can design these boxes yourself or enlist a graphic designer at an affordable price, so it’s much easier to stay within your budget with cardboards.
Include Post-It Notes or Magnets for Easy Organization
If you package items in boxes, you can add Post-It notes or small magnets to your packaging for easy organization. These help customers find what they’re looking for with ease—especially when they need it quickly. This convenience will encourage repeat business and positive reviews
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