An edition of A short course in international marketing blunders
(2002)
A short course in international marketing blunders
mistakes made by companies that should have known better
by Michael White
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"This book is about international marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mistakes of others."--BOOK JACKET.
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A short course in international marketing blunders: mistakes made by companies that should have known better
2002, World Trade Press
in English
1885073607 9781885073600
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Includes bibliographical references (p. 181-182)
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- Created October 11, 2008
- 11 revisions
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| November 15, 2023 | Edited by MARC Bot | import existing book |
| March 8, 2023 | Edited by MARC Bot | import existing book |
| December 3, 2020 | Edited by MARC Bot | import existing book |
| December 13, 2019 | Edited by MARC Bot | import existing book |
| October 11, 2008 | Created by ImportBot | Imported from Miami University of Ohio MARC record |